About Us

The Zia collaboration came to light when two sisters, craving a stronger connection to their heritage, decided to create what they were looking for. Originally, “Zia” was just our initials put together, but when we learned that it also meant "light" in Urdu, we knew instantly that this was the name we needed. This brand is our way of shedding light on South Asian textiles and embroidery by incorporating them into our daily wear. We want to emphasize that we are easternizing our western wear, not the other way around. With our brand, we aim to give credit where it’s due by ensuring people recognize the beauty and significance of South Asia. The goal is to create a community for those who want to reclaim their heritage and wear it proudly with us.