zia means light in urdu, reflecting our vision: to shed light on South Asian textiles and embroidery by weaving them into everyday wear. We're easternizing our western wear so heritage gets worn everyday, not left behind.
shop our pieces <3
Each piece features our signature gota hearts, our first exploration of a traditional South Asian embroidery technique passed down through generations. Made with metallic ribbon shaped into raised, textured motifs, it's a small piece of craft history, made wearable for the everyday
designed in collaboration
proudly made in Punjab, Pakistan
the dil se lookbook
From our hearts to your closet. This collection brings our signature gota hearts to your favorite everyday pieces, made with care and a little bit of us in every stitch.
South Asian craft, meets everyday wear.
about us
Started by two sisters who wanted their western closets to reflect their roots and decided to create it themselves.